SAN ANTONIO, Texas – University of the Incarnate Word Athletics has entered into an expanded partnership with Peak Sports MGMT, a leader in multimedia rights for college athletics. This enhanced collaboration adds ticketing to the athletics sponsorships support that Peak already provides the department. The goal is to fill the stands at Cardinal athletics events, enhancing the fan experience and giving student-athletes a competitive advantage.
"We're thrilled to partner with UIW to elevate their ticketing operations and enhance the fan experience across the board," said Wesley Abercrombie, Vice President of Sales. “This partnership not only strengthens our commitment to advancing college athletics but also underscores the rapid growth of Pinnacle. UIW’s confidence in us speaks to the quality and impact our team delivers. We're excited to bring our expertise in ticket sales to this incredible program – and we're just getting started."
"We at Peak are extremely excited to expand and continue our commitment to making UIW a top university in the state of Texas," said Kyle Teegardin, Regional Sales Director for Peak Pinnacle. “We are looking forward to being able to bring the UIW faithful out to many more sporting events."
Peak Sports has managed corporate sponsorships for the Cardinals since July 2023. This expanded partnership allows Peak to provide even more value for UIW by executing innovative ticketing strategies and exclusive fan experiences. These efforts aim to maximize attendance and engagement while providing an additional stream of revenue that will benefit UIW student-athletes.
“We could not be more excited to expand our partnership with Peak,” said Senior Director of Development for Special Projects Brian Scislo. “We have experienced strong results through corporate partnerships in just the first year and we are confident this momentum will drive similar growth in ticket sales. This step highlights our ongoing commitment to community engagement and strengthening the UIW Athletics brand."
Carter Saulat will begin his work with the Cardinals in December as the Director of Ticket Sales for UIW. Saulat is coming from the San Antonio Missions where he served as an Account Executive since February of 2023, while also spending some time with Spurs Sports & Entertainment as a Group Sales Service Representative.
This expansion will include fresh season ticket packages and crafted promotions aimed at energizing crowds and cultivating an electrifying atmosphere for Cardinal fans. Peak will leverage their expertise to secure additional partnerships within the ticketing landscape, while focusing on fostering community engagement.
More on Peak Sports MGMT
Peak Sports MGMT is a boutique sponsorship/advertising/ticketing/event management/NIL firm out of Allen, Texas. Current properties for Peak Sports include, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, and Fairleigh Dickinson University in addition to the Frisco College Baseball Classic, the Karbach Round Rock College Baseball Classic, the Jacksonville College Baseball Classic, the Las Vegas Baseball Classic and the Battle at the Ballpark, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
More on Peak Pinnacle
Peak Pinnacle is a ticketing and fan experience firm out of Allen, Texas. Current properties for Peak Pinnacle include Ferris State University, Wofford College, College of the Holy Cross, and now the University of the Incarnate Word in addition to the Frisco College Baseball Classic, Karbach Round Rock Classic, Las Vegas College Baseball Classic, and Jax College Baseball Classic.
About UIW:
With over 140 years of tradition, the University of the Incarnate Word is committed to educational excellence in a context of faith in Jesus Christ, the Incarnate Word of God. UIW programs constitute a liberal education that fosters a well-grounded intellectual resilience, a disposition toward lifelong learning, and an acceptance of responsibility for the ethical consequences of our ideas and actions. Founded in 1881, UIW is the largest Catholic university in the state and the fourth largest private university in Texas. UIW students can choose from degrees offered at the undergraduate, graduate and doctoral levels. The University is committed to graduating students with the lowest amount of debt load possible and to help them secure a career that lifts their lives, their families and their communities. With a beautiful main campus in the heart of San Antonio, in 2019, UIW purchased a 10-acre landmark property at 4119 Broadway which increased the footprint of the UIW Broadway Campus by 20%. The building is now known as Founders Hall. UIW has locations throughout San Antonio, two campuses in Mexico and a European Study Center in Strasbourg, France. UIW is a leader in international education, with over 146 “sister schools” in 45 countries and it is a proud Hispanic Serving Institution. The University is a member of the NCAA Division I Southland Conference and is proud to have 25 teams representing 14 different sports. UIW is a sponsored ministry of the Sisters of Charity of the Incarnate Word.
FOLLOW ALONG
For the most up-to-date information on UIW Athletics, visit uiwcardinals.com, follow the Cardinals on Twitter @UIWAtheltics, and like UIW Athletics on Facebook.