Ball State Athletics Announces Partnership with Peak Sports MGMT

MUNCIE, Ind. – The Ball State University athletics department has announced a new partnership with Peak Sports MGMT to oversee multimedia rights and further strengthen the Cardinals’ brand. The new partnership will increase engagement and enhance collaboration between community members, businesses, and Ball State. 

“We look forward to our new partnership with Peak Sports MGMT,” said Ball State Director of Athletics Jeff Mitchell. “In a time where revenue generation has never been more urgent and important, we are grateful for Peak’s commitment to enhancing resources for Ball State as we continue to elevate our brand regionally and nationally. We are also thankful for the expert guidance and support from Leona during the process.”

Peak Sports will manage and sell all sponsorship inventory for Ball State Athletics, including venue signage, program advertising, digital and web content, game sponsorships, and special events, along with several other opportunities.

"Peak Sports is thrilled to partner with Ball State Athletics, bringing top-tier sponsorship opportunities to a passionate fan base,” said Ryan Holloway, President of Peak Sports MGMT. "Together, we’re elevating the game, creating meaningful brand connections, and driving success on and off the field. We can't wait to get to work with Director of Athletics Jeff Mitchell and his talented crew. Go Cardinals!"

“Welcoming Ball State into the Peak Sports family marks another major step forward for our company,” said Wesley Abercrombie, Vice President of Sales for Peak. “As our third FBS partnership, this opportunity further validates our culture of meritocracy—where results, relationships, and relentless effort speak louder than anything else. Ball State saw our track record of driving revenue and being fully invested in our partners' success, and we’re proud they chose us to help take their corporate partnerships to the next level. We’re excited to get to work and deliver the personalized service and innovation the Cardinals deserve.”

More on Peak Sports MGMT:

Peak Sports MGMT is a boutique sponsorship/advertising/ ticketing/event management/NIL firm out of Allen, Texas. Current properties for Peak Sports include the University of Akron, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, and Fairleigh Dickinson University in addition to the Frisco College Baseball Classic, the Karbach Round Rock College Baseball Classic, the Jacksonville College Baseball Classic, and the Las Vegas Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on X/Twitter.

About Ball State:

Founded in 1918 and located in Muncie, Ball State University is one of Indiana’s premier universities and an economic driver for the state. Ball State’s 20,000 students come from all over Indiana, the nation and the world. The 790-acre campus is large enough to accommodate first-rate facilities and 19 NCAA Division I sports, but our welcoming and inclusive campus is small enough to ensure the friendliness, personal attention and access that are the hallmarks of the University. With over 450 student-athletes, the Cardinals are a member of the Mid-American Conference (MAC) where 18 programs compete for MAC Championships. The Ball State men’s volleyball program is a member of the Midwestern Intercollegiate Volleyball Association (MIVA). Learn more at BallStateSports.com or @BallStateSports on Instagram and X/Twitter. We Fly!