EKU Athletics Announces Partnership with Peak Pinnacle
RICHMOND, Ky. - Eastern Kentucky University Athletics has entered into an exclusive partnership with Peak Pinnacle to oversee ticket sales for all Colonel athletic events. Peak Pinnacle is the ticketing division of Peak Sports MGMT, a leader in multimedia rights for college athletics with over 20 properties across the country.
This partnership allows Pinnacle to provide value for EKU by executing innovative ticketing strategies and creating exclusive fan experiences. These efforts aim to maximize attendance and engagement while providing an additional stream of revenue that will benefit Eastern Kentucky University student-athletes. EKU Athletics current ticketing director, Raymond White, will continue to lead the ticket office operational efforts.
"Eastern Kentucky University is the perfect partner to launch our first stand-alone outbound ticket sales property,” said Wesley Abercrombie, Vice President of Sales for Peak Sports MGMT. “This is a program with pride, tradition, and a fanbase that deserves world-class service. At Peak, we reward performance, bet on talent, and build from the ground up — and this partnership reflects that belief. We're beyond excited to get to work and prove that when hustle meets strategy, results follow. We're just getting started — and in a space full of legacy names, we'll let our outcomes speak louder than our logos.”
Kyle Teegardin, Regional Sales Director for Peak Pinnacle, said: "We’re thrilled to kick things off at Eastern Kentucky University in Richmond, KY! With EKU’s incredible legacy and facilities, and the energy and expertise of Peak Pinnacle, we’re ready to make history together. This partnership is going to be something special!"
“This is a partnership that we are very excited about as we look to be more aggressive in the ticket sales space for our department as we continue to try to enhance our revenue generation efforts,” said EKU Vice President and Director of Athletics, Kyle Moats. “Peak Sports MGMT is an industry leader throughout college athletics, and we look forward to working with them.”
The partnership will include innovative ticket packages and crafted promotions aimed at energizing crowds and cultivating an electrifying atmosphere for Colonel fans. Peak Pinnacle will leverage their expertise to secure additional partnerships within the ticketing landscape, while focusing on fostering community engagement.
Work With Peak Pinnacle
To strengthen the partnership further, Peak Pinnacle is seeking a highly motivated individual to serve as their Director of Ticket Sales at EKU Athletics. Visit bit.ly/peaksports-jobs to apply and view other open opportunities.
More on Peak Sports MGMT
Peak Sports MGMT is a boutique sponsorship/advertising/ticketing/event management/NIL firm out of Allen, Texas. Current properties for Peak Sports include the University of Akron, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, Fairleigh Dickinson University, Ball State University, and the University of West Georgia, in addition to the Frisco College Baseball Classic, the Round Rock Classic, the Jacksonville College Baseball Classic, and the Las Vegas Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on X/Twitter.
More on Peak Pinnacle
Peak Pinnacle is a ticketing and fan experience firm out of Allen, Texas. Current properties for Peak Pinnacle include Ferris State University, Wofford College, College of the Holy Cross, University of the Incarnate Word, and now Eastern Kentucky University, in addition to the Frisco College Baseball Classic, Round Rock Classic, Las Vegas College Baseball Classic, and Jax College Baseball Classic.
About Eastern Kentucky University
Eastern Kentucky University (EKU) is a student-focused, comprehensive regional university serving more than 15,000 students. Committed to excellence in instruction, service and scholarship, EKU offers a wide range of degree programs on campus and online to meet the needs of today’s learners. The vibrant campus community features more than 200 student organizations and 16 NCAA Division I athletic programs. To learn more, visit eku.edu.