HACKENSACK, N.J. – FDU Athletics announced Tuesday (April 9, 2024) a new partnership with Peak Sports MGMT to oversee multimedia rights and enhance the FDU Knights Athletics brand.
The agreement is the first-ever multimedia rights agreement for FDU Athletics and continues the Knights' meteoric momentum following men's basketball's historic upset of #1 Purdue in the 2023 NCAA tournament.
"FDU is excited to partner with Peak Sports to grow the Knights brand through new and creative partnerships with businesses in our community. This will continue our mission to further enhance our student-athlete and fan experiences," said FDU Senior Associate Vice President/Director of Athletics Bradford Hurlbut.
Hurlbut continued, "The partnership with Ryan Holloway and the Peak Sports team will allow us to continue to invest unprecedented resources into Knights Athletics and the cherished experience for past, present and future Knights. The future is bright with Peak and our University's first-ever multimedia rights agreement."
Peak Sports will manage and sell all sponsorship inventory for FDU Athletics, including venue signage, program advertising, digital and web content, game sponsorships, and special events, along with several other opportunities.
"We're ecstatic to get things up and running with FDU," said Ryan Holloway, President & Owner of Peak Sports MGMT. "We're ready to bring fresh ideas, teamwork, and unforgettable experiences to the greater Bergen County community. Together, we know we can achieve greatness!"
In the past 12 months, FDU has reinvigorated the Burgundy and Blue brand with a refreshed identity designed by VPCo.; commenced $2 million in facility upgrades; signed the institution's first-ever corporate naming rights agreement (Bogota Savings Bank Center); inked the Knights' first-ever television agreement (YES Network) and continued making strides in the classroom and the Bergen County community.
The agreement between FDU and Peak Sports provides the Knights with opportunities to significantly increase revenue each year and a revenue-sharing amount distributed once the thresholds are met.
More on Peak Sports MGMT:
Peak Sports MGMT is a sponsorship/advertising and event management firm out of Allen, Texas. Current properties for Peak Sports include University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Albany State University, Jacksonville State University, Portland State University, Eastern New Mexico University, University of Texas Permian Basin, Alabama State University, Ferris State University, Charleston Southern University, University of the Incarnate Word, Central State University, and Fairleigh Dickinson University in addition to the Frisco College Baseball Classic, the Karbach Round Rock College Baseball Classic, the Jacksonville College Baseball Classic, and the Las Vegas College Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.
About FDU:
FDU is home to 21 NCAA Division I teams. A member of the Northeast Conference, the Knights have had tremendous success in the classroom, in athletic competition as well as giving back to the Bergen County community. FDU became the first school in Northeast Conference (NEC) history to win championships in women's volleyball, women's soccer, and men's soccer in the same season (2022). In 2023, the Burgundy and Blue also became the first NEC school to win two games as a 16-seed in the NCAA Men's Basketball Championship, including an upset over top-seeded Purdue. As a result of its incredible 2022-23 season, FDU placed 92nd in the Learfield Director's Cup, the first NEC program to finish in the Top 100. Since 2019, FDU has won 13 conference titles across men's soccer, men's basketball, women's basketball, women's indoor track & field, women's bowling, women's golf, and women's volleyball. FDU student-athletes were also recognized for their efforts in the community by winning the NEC Building Communities Award with over 3,000 community service hours. In addition to recent championships, FDU holds five national championships, three in sport of women's fencing and two in women's bowling.
