SLU Athletics Extends Partnership with Peak Sports, Adds Peak Pinnacle
Hammond, LA (June 11, 2025): Southeastern Louisiana University Athletics has extended their partnership with Peak Sports MGMT, a leader in multimedia rights for college athletics. This extension includes the addition of Peak Pinnacle. This enhanced collaboration adds ticketing to the athletics sponsorships support that Peak already provides. The goal is to fill the stands at Lion athletic events, enhancing the fan experience and giving student-athletes a competitive advantage.
Peak Sports MGMT has managed corporate sponsorships for the Lions since 2015. This expanded partnership allows Peak to provide even more value for SLU by executing innovative ticketing strategies and exclusive fan experiences. These efforts aim to maximize attendance and engagement while providing an additional stream of revenue that will benefit Southeastern student-athletes.
"We're thrilled to partner with Southeastern Louisiana University to elevate their ticketing operations and enhance the fan experience across the board," said Wesley Abercrombie, Vice President of Sales. “This partnership not only strengthens our commitment to advancing college athletics but also underscores the rapid growth of Pinnacle. SLU’s confidence in us speaks to the quality and impact our team delivers. We're excited to bring our expertise in ticket sales to this incredible program."
"We’re excited to continue our incredible relationship in Hammond, LA,” said Kyle Teegardin, Regional Sales Director for Peak Pinnacle. “We’ve built a strong foundation in the South and are looking forward to growing our partnership through ticket sales. I can’t wait to connect with the incredible people of Louisiana at Southeastern Athletics events."
“We’re excited to extend our partnership with Peak Sports and look forward to continuing to grow our partnership for years to come,” Southeastern Director of Athletics Jay Artigues commented. “We have been long-standing partners and have benefited greatly. Our corporate sales have continually increased throughout our time together and we’re excited to bring on Peak to help promote our ticket sales.”
The expansion will include fresh season ticket packages and crafted promotions aimed at energizing crowds and cultivating an electrifying atmosphere on and off all Lion courts and fields. Peak will leverage their expertise to secure additional partnerships within the ticketing landscape. The partnership also will focus on fostering community engagement.
More on Peak Sports MGMT
Peak Sports MGMT is a boutique sponsorship/advertising/ticketing/event management/NIL firm out of Allen, Texas. Current properties for Peak Sports include the University of Akron, University of Central Arkansas, Southeastern Louisiana University, Pittsburg State University, Murray State University, Nicholls State University, Missouri Western State University, Utah Tech University, The Citadel, Wofford College, North Carolina Central University, The College of the Holy Cross, Jacksonville State University, Portland State University, Alabama State University, Ferris State University, University of North Alabama, Charleston Southern University, the University of the Incarnate Word, Fairleigh Dickinson University, Ball State University, and the University of West Georgia, in addition to the Frisco College Baseball Classic, the Round Rock Classic, the Jacksonville College Baseball Classic, and the Las Vegas Baseball Classic, the premier baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on X/Twitter.
More on Peak Pinnacle
Peak Pinnacle is a ticketing and fan experience firm out of Allen, Texas. Current properties for Peak Pinnacle include Ferris State University, Wofford College, College of the Holy Cross, University of the Incarnate Word, Eastern Kentucky University, and now Southeastern Louisiana University, in addition to the Frisco College Baseball Classic, Round Rock Classic, Las Vegas College Baseball Classic, and Jax College Baseball Classic.
More on Southeastern Louisiana University Athletics
Located in Hammond, Louisiana, Southeastern Louisiana University is a NCAA Division I member sponsoring 16 athletic programs competing in the Southland Conference. The more than 300 student-athletes representing SLU are guided by the department’s core expectations of excellence in the community, the classroom and competition. For more information on the Lions and Lady Lions, visit LionSports.net or follow @LionUpAthletics on Facebook, X and Instagram.
